Drinks company says global sales of non-alcoholic version of its stout more than doubled, with beer up 18% overallBusiness live – latest updatesGlobal sales at the drinks multinational Diageo have declined for the first time since the pandemic, although Great Britain bucked the trend thanks to a rise in the popularity of Guinness and related drinks.Sales increased 5% in Great Britain, a rise credited to the rise in popularity of the Irish stout and spin-offs such as an alcohol-free version and its Nitrosurge home-pouring technology. Continue reading…
Source link : https://www.theguardian.com/business/article/2024/jul/30/diageo-sales-guinness-great-britain
Author : Mark Sweney
Publish date : 2024-07-30 07:55:27
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Diageo hit by first post-Covid sales fall but Guinness soars in Great Britain
