Historic US company also offering ‘12-month lease’ – an annual supply – of pre-ground coffee for under $40
Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house.
Maxwell House coffee, a 133-year-old brand, recently launched a marketing campaign rebranding themselves as “Maxwell Apartment Coffee”.
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Source link : https://www.theguardian.com/us-news/2025/oct/01/maxwell-house-ad-campaign-apartment
Author : Lois Beckett
Publish date : 2025-10-02 01:54:00
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