The New York Times

How the N.F.L. Builds a Fan Base in Ireland: Watch Parties, Clinics and Guinness

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The league is trying to ensure that sponsors, media partners and enthusiasm are in place before committing to playing a game in the country.

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Source link : https://www.nytimes.com/2024/10/20/business/pittsburgh-steelers-nfl-ireland.html

Author : Ken Belson

Publish date : 2024-10-20 09:02:32

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Tags : The New York Times