Daily Star

Boohoo bosses ‘have chucked brand equity in the bin’ as Debenhams rebrand slammed

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains



Source link : https://www.dailystar.co.uk/news/latest-news/boohoo-bosses-have-chucked-brand-34859576

Author : [email protected] (Adam Cailler)

Publish date : 2025-03-16 09:00:00

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Tags : Daily Star