The global reputation of American products is slipping — and Germany is no exception. Some companies are turning to unusual strategies in response: Coca-Cola, for instance, is now promoting itself as a « German product. »
Source link : https://www.dw.com/en/coca-cola-rebrands-products-in-germany-amid-us-image-crisis/a-73896635?maca=en-rss-en-all-1573-rdf
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Publish date : 2025-09-08 10:39:00
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