Platform is now Britain’s fourth most visited social media site as users seek out human-generated content
Reddit, the online discussion platform, has overtaken TikTok as Britain’s fourth most visited social media service, as search algorithms and gen Z have dramatically transformed its prominence.
The platform has undergone huge growth over the last two years, with an 88% increase in the proportion of UK internet users it reaches. Three in five Brits online now encounter the site, up from a third in 2023, according to Ofcom.
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Source link : https://www.theguardian.com/technology/2026/jan/03/reddit-overtakes-tiktok-uk-search-algorithms-gen-z
Author : Michael Savage Media editor
Publish date : 2026-01-03 07:00:00
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