The Guardian

Victorian business fined for telling influencers to lie about paid Instagram post in first of its kind penalty


Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as ‘fiddly’

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An online photobook retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.

It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid post.

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Source link : https://www.theguardian.com/australia-news/2026/mar/24/victorian-business-fined-influencers-not-disclosing-paid-posts

Author : Josh Taylor Technology reporter

Publish date : 2026-03-24 01:59:00

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