In an era where cultural influence is as powerful as economic might, South Korea’s Hallyu — once a niche interest — now shapes global industries from beauty to automotive, driving a $12.3 billion wave of innovation and creativity. Lashai Ben Salmi investigates
Source link : https://www.independent.co.uk/life-style/motoring/korean-culture-genesis-luxury-b2660056.html
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Publish date : 2024-12-11 09:26:36
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The Korean Wave: how “Hallyu” is redefining innovation, connection, and luxury
