The Guardian

Oatly banned from using word ‘milk’ to market plant-based products in UK


Swedish company claims ruling is ruling is anti-competitive and ‘solely benefits Big Dairy’

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The Swedish-based drinks manufacturer Oatly has been banned from using the word “milk” to market its plant-based products, after a ruling by the UK supreme court.

The alt-milk manufacturer has been in a long-running legal battle with the trade association Dairy UK after Oatly trademarked phrases associated with the dairy sector.

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Source link : https://www.theguardian.com/business/2026/feb/11/oatly-banned-from-using-word-milk-to-market-plant-based-products-in-uk

Author : Mark Sweney

Publish date : 2026-02-11 13:52:00

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Tags : The Guardian